E-commerce And Its Benefits

Written by  Monday, 22 April 2013 09:46

E-commerce is one of the leading features of the internet were there are activities concerning buying and selling of goods through online transactions with no barriers regarding distance and time. E-commerce websites compel benefits that are enjoyed by both consumers and traders at the same time, allowing a win-win situation for both parties.

E-commerce websites are classified into different models depending on what type of business you want your e-commerce website to work on:

  • Business to consumer (B2C) - Businesses selling to the general public typically through catalogues utilizing shopping cart software.
  • Business to business (B2B) - Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers.
  • Consumer to consumer (C2C) - Classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease.
  • Consumer to business (C2B) - Consumer posts their projects with a set budget online and within hours companies review the consumer's requirements and bid on the project.

How you can benefit from having an e-commerce website.

E-commerce websites represent a brick and mortar store or a business but with-hold several benefits of low costing by not having a built physical location. Expanding onto the low costing of an e-commerce website, this can be passed onto consumers where online stores can provide consumers with discount prices since costs have been deducted. Here are few other things to consider with low costing of an e-commerce website:

  • Advertising and Marketing – gain social media traffic and making use of Search Engine Optimization (SEO) for an e-commerce website to be easily found by new and existing consumers.
  • Personnel – billing and payment can be done through automation, this reduces the number of employees required with running an e-commerce store.

The physical location of an e-commerce website overcomes geographical limitations, because the store is situated online and can be accessed across the world. Consumers don’t have to spend time with travelling to reach their preferred physical store; they can just visit an e-commerce store virtually and obtain everything they need. Other web platforms such as mobile devices are been used to access online stores at a high rate, consumers carry mobile devices almost everywhere they go allowing access to online store almost anywhere at any time.

Online stores also have the advantage of not having to close than a physical building where it is limited by trading hours. Consumers can purchase products 24/7/365 days also considering geographical locations were times are not the same, but an online store will remain running no matter where around the world consumers are visiting the online store.

As the idea of e-commerce may seem intangible, e-commerce stores allow consumers to have abundant information about products offered, making the purchase as tangible as possible with information provided. Information of products provided in e-commerce websites allows openings for consumers to compare products online making it a preferred shopping experience for consumers.

Read 2906 times Last modified on Monday, 22 April 2013 09:52

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